Our mission is simple.

Investment and representation for women’s sports has been severely lacking for decades. The Sports Bra seeks to tackle both issues through a familiar, yet groundbreaking venture—the traditional sports bar.

We believe that inequities in sports is a huge problem, the effects of which ripple out and negatively impact our communities. As with any large problem, the solutions seem complicated and seemingly infinite. The idea behind The Sports Bra is that the smallest, simplest changes can have the most dramatic impact. That’s how we came up with the name, we just took your regular sports bar, switched around the two letters and got The Sports Bra!

We will change the channel. Our goal is to play as much women’s sports as there is to offer and when there are no games to air, we will try to fill that space with women’s sports content like podcasts, interviews, documentaries and more.

Our mission is to support, empower and promote women and girls in the community through sports. By giving folks a place to celebrate women’s sports together with food and drink, we want to build a movement, a culture around women’s sports spectatorship and fandom that hasn’t been done before.

The Sports Bra is not a sports bar for women, but a bar for women’s sports!